LOUD Audio announces the sale of the iconic Ampeg brand

Ampeg SRT-VR

LOUD Audio, LLC (LOUD), a portfolio company of Transom Capital Group, today announced that it has sold the Ampeg brand from its portfolio of Pro Audio and MI businesses. This move is aimed at allowing LOUD to narrow its focus, return to its roots, and deliver the best possible products and experience to its Pro Audio customers.

“While saying goodbye to the Ampeg brand is like saying goodbye to an old friend, we are really excited by the prospect of returning to our audio roots and feel proud to have been able to contribute to this amazing brand’s market strength and legacy over the past several years,” stated Alex Nelson, President and Managing Director of LOUD’s Retail Brands. “Ampeg has been loved and respected by both customers and by our LOUD employees alike, so we are happy to see it move into the hands of a company like Yamaha. We are confident that we have found Ampeg the best possible home.”

“We couldn’t be more excited,” said Marcus Ryle, Co-President of Yamaha Guitar Group. “Ampeg is arguably the most recognized bass amp brand in the world. They can even be credited with having invented the first bass amp. We are honored to take the baton in continuance of that legacy.”

“Simplifying the LOUD business so that the Mackie brand, in particular, could be free from the constraints of a complex organization was always a cornerstone of our thesis for the LOUD acquisition,” added Ty Schultz, Managing Partner at Transom Capital Group.

Yamaha and LOUD will be working together over the next several months to ensure a smooth transition for all customers, dealers, and distributors, after which Ampeg operations will be headquartered in Calabasas, CA at the Yamaha Guitar Group, Inc. offices.

About LOUD Audio, LLC

As the corporate parent for world-recognized brands EAW®, Mackie® and Martin Audio®, LOUD engineers, markets and distributes a wide range of professional audio and musical instrument products worldwide. Its product lines include sound reinforcement systems, analog and digital mixers, and studio products. These products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, and sound reinforcement applications, including houses of worship, stadiums, nightclubs, retail locations, and on major musical concert tours. LOUD distributes its products primarily through retail dealers, mail order outlets and installed sound contractors. The Company has its primary operations in the United States with operations in the United Kingdom, Canada and China.

About Transom Capital Group

Transom (www.transomcap.com) is a leading operations-focused private equity firm in the middle market with more than $500M in assets under management. The firm’s functional pattern recognition, access to capital, and proven ARMOR Value Creation Process combine with management’s industry expertise to create improved operational efficiency, significant top-line growth, cultural transformation and overall distinctive outcomes. Transom is headquartered in Los Angeles, California with an additional office in Seattle, Washington.

About Yamaha Guitar Group, Inc.

Yamaha Guitar Group, Inc. (YGG) is a U.S. based wholly owned subsidiary of Japan-based Yamaha Corporation, that is now dedicated to serving the needs of guitar players through three distinct brands: Yamaha, Ampeg, and Line 6.

Yamaha began making classical guitars in Hamamatsu, Japan in 1941 and launched in the U.S in 1966 with the legendary FG180 acoustic, the forefather of the best-selling FG series. Since then, Yamaha has gone on to create class-leading instruments including the SBG and Pacifica electric guitars, BB basses, APX electro acoustics, the unique Silent Guitar and, most recently, the TransAcoustic guitar, all combining craftsmanship, technology and engineering excellence to redefine what a guitarist can expect from their guitar.

Line 6 is known for products which leverage groundbreaking digital technology to inspire guitarists. With a long history of firsts, Line 6 has a proven track record of creating category-defining products. Their best-selling flagship Helix® guitar processor has received numerous accolades and awards, including the Guitar World “Platinum Award”, the Premier Guitar “Premier Gear Award”, and the Guitar Player “Editors’ Pick” award. For more information, visit line6.com.

Ampeg has produced some of the music industry’s most innovative amplification products including the first bass combo amp, the first guitar amp with reverb and the de facto stage bass amp, the SVT. Since the 1940s, Ampeg has offered unique and often first-to-market features and performance capabilities, resulting in six U.S. patents under the Ampeg brand name.

SONAR DAW now FREE!

  • World-leading DAW SONAR, with the entire SONAR Platinum feature set, is relaunching as Cakewalk by BandLab
  • Full authentication and unlimited feature-access will be available free
  • Early access to Cakewalk by BandLab is available now on Windows

BandLab Technologies launches early access to ‘Cakewalk by BandLab’ – replacing SONAR, the iconic DAW developed by Cakewalk Inc. This highly anticipated product release follows BandLab Technologies’ announcement just last month that it had acquired all of Cakewalk’s IP and certain assets from Gibson Brands.

The new successor to the legendary DAW is available to download for free now at https://cakewalk.bandlab.com. The revived DAW includes all core premium features of SONAR Platinum such as the award-winning Skylight user interface, flexible ProChannel modules, and powerful end-to-end 64-bit mix engine.

CEO of BandLab Technologies, Meng Ru Kuok said, “We are excited to be able to continue development of SONAR in its new guise as Cakewalk by BandLab and have an aggressive feature development roadmap ahead. We are making the software completely free to use to ensure that anyone, regardless of their resources, technology or stage in their career, can have access to the highest level of professional music production tools. This is part of our ongoing effort to empower musicians to make and share their music around the world. Professional products like Cakewalk are essential to those who make their living in music production and the natural next step for musicians who use platforms like BandLab to simplify their creative and collaborative process. We are very excited by the potential of Cakewalk by BandLab and think that many creators will benefit from access to a professional DAW with a long history of empowering music makers.”

Cakewalk by BandLab will continue SONAR’s track record of world-leading innovation for creatives using Microsoft Windows. Pete Brown, from Microsoft’s Windows and Devices Group, said “We’re thrilled that Cakewalk has found a new home with a company that understands the musician community, and that cares sincerely about digital audio production. Cakewalk has been a great partner, working to make their DAW better for their customers by quickly adopting new Windows features like pen, Bluetooth MIDI, multi-touch, Dial, and more. We look forward to working closely with BandLab to continue this innovation.” Cakewalk by BandLab will support pen, touch and Surface Dial throughout the user interface.

The Windows version of Cakewalk by BandLab is available to download now. For more information visit https://cakewalk.bandlab.com.

Please Note:

Cakewalk by BandLab is a streamlined version of SONAR Platinum – and certain third party products and content bundles will no longer be included. Existing users who have already purchased bundles or individual third party products and plug-ins can still use those products with Cakewalk by BandLab.

  • The new installation of Cakewalk by BandLab via BandLab Assistant will not affect previous installations of SONAR.
  • All users can download Cakewalk by BandLab and access the full feature set for free, without access limitations.
  • Any bundled or independently purchased plug-ins or add-ons that worked with SONAR will integrate with Cakewalk by BandLab.

More detail on the feature offering can be found at https://cakewalk.bandlab.com.

About BandLab Technologies

BandLab Technologies is a collective of global music brands with a vision to connect the world of music.

Together, our brands share a passion. We’re driven by integrating the physical, digital and social supply chain, to enable better experiences, opportunities, and connections for all music lovers.

BandLab, the group’s flagship digital product, is a social music platform that enables creators to make music and share the creative process with other musicians and fans. Other notable brands within the portfolio include Rolling Stone, the world’s leading voice in pop culture and music since 1967, MONO, an award-winning music lifestyle product company, and Swee Lee, Asia’s leading online retailer and distributor of musical instruments and pro-audio brands.

Established in 2016, BandLab Technologies is headquartered in Singapore. For more information about BandLab by Cakewalk, visit https://cakewalk.bandlab.com.